Under PKSF’s Sustainable Enterprise Project (SEP), Enroute worked to shift food-processing microenterprises in four districts from low-value, unbranded commodity production into market-competitive consumer goods. Target sub-sectors included jaggery, wholegrain rice, safe dry fish, and dairy products, agrifood clusters that, despite their economic significance, faced weak brand equity, inconsistent food safety standards, poor packaging, fragmented supply chains, and limited access to formal markets.
The assignment combined comprehensive Business Development Services with advanced marketing and branding interventions to address technical, operational, and market-access barriers simultaneously.
Enroute conducted baseline business surveys and primary consumer insight studies across target sub-sectors, translating field findings into enterprise development blueprints that mapped cluster capacities, value-chain bottlenecks, post-harvest losses, and urban willingness-to-pay. From this evidence base, a cohesive sector-wide brand architecture was developed under the master umbrella brand “Suponno,” with tailored sub-sector identities: names, logos, slogans and custom structural packaging optimized for shelf appeal, food-grade preservation, and the visual communication of women’s economic empowerment.
Multimedia campaigns combined online video, documentaries, digital media buying, and performance optimization to build demand for safe, premium, climate-resilient agrifood products. Trade Supervisors supported retail expansion and secured product placement across modern trade, organic retail, and e-commerce channels. Quality support covered GAP/GMP training, SOPs, product testing, shelf-life verification, and certification documentation.
