Under Swisscontact’s PRABRIDDHI Local Economic Development initiative co-funded by the Government of Bangladesh and Switzerland. Enroute planned, designed, and executed a two-day ICT Freelancing Youth Conference in Kushtia to expand sustainable livelihood opportunities for youth in the ICT freelancing sector. The conference brought together youth, policymakers, training institutions, and industry professionals as a platform for awareness, skill development, market linkage, and ecosystem-building.
Enroute initiated the assignment with stakeholder consultations involving Kushtia Municipality, local ICT freelancers’ associations, training institutes, policymakers, and industry leaders to ground the implementation strategy in regional needs. A rigorous two-day conference agenda was designed to balance technical learning with strategic networking.
End-to-end event management covered venue selection, stakeholder invitation workflows, and on-site logistics. An expert panel was curated from national and international professionals with experience on Upwork, Fiverr, and Freelancer.com, while coordination with public and private training centres maximised youth attendance. A multi-channel outreach campaign where digital marketing, targeted social media, and traditional media and supported community mobilisation, alongside institutional engagement with local universities, colleges, and technical vocational centres.
During the event, technical trainers delivered hands-on workshops covering profile optimisation, financial literacy, cross-border transaction management, and client communication. High-level panel discussions with successful freelancers and government representatives addressed sectoral bottlenecks, and structured networking sessions connected aspiring youth with industry leaders and policymakers. A structured mentorship framework was designed to connect established digital professionals with emerging freelancers, and policy recommendations were delivered to anchor long-term institutional interventions among training institutes and government agencies.
