Branding and Market Expansion for Microenterprises under SMART Project
Under the World Bank-funded Sustainable Microenterprise and Resilient Transformation (SMART) Project, Enroute is working with PKSF to strengthen the branding, marketing, market access, product quality, and certification capacity of microenterprises across Bangladesh. The objective is to identify high-potential microenterprises and support them in improving product-market fit, developing stronger brands, accessing new markets, and increasing competitiveness […]
Business Model and Co-management Framework for Sustainable Management of DSCC Public Facilities
Under the World Bank-financed Dhaka City Neighborhood Upgrading Project (DCNUP), Enroute is supporting Dhaka South City Corporation to establish sustainable systems for the asset management, operation and maintenance, and place management of upgraded public facilities across selected Dhaka neighborhoods. The objective is to ensure that facilities developed under DCNUP are managed efficiently, remain financially viable, […]
Development of Tourism Sector Enterprises in Cox’s Bazar
Funded by Canada and the Netherlands, Enroute supported the ILO-BRAC-UNDP “Leaving No One Behind” (ISEC) programme under Bangladesh’s Department of Youth Development. To address Cox’s Bazar’s structural challenges including weak product diversification, low women’s participation, skill gaps, and underdeveloped environmental practices. Enroute acted as a market systems facilitator under the ILO’s approach. By co-designing interventions […]
Financial Inclusion and Account Facilitation Services for Ready-Made Garment Workers under Sarathi project
Under Swisscontact’s Sarathi — Progress through Financial Inclusion in Bangladesh project, Enroute worked to reduce the financial vulnerability of workers across 49 Ready-Made Garment factories in Dhaka by integrating them into the formal banking ecosystem. The assignment addressed structural gaps in financial literacy, accessibility barriers, and commercial banking constraints that kept large sections of the […]
Marketing and Branding Strategies for Food-Processing Sub-Sectors under SEP
Under PKSF’s Sustainable Enterprise Project (SEP), Enroute worked to shift food-processing microenterprises in four districts from low-value, unbranded commodity production into market-competitive consumer goods. Target sub-sectors included jaggery, wholegrain rice, safe dry fish, and dairy products, agrifood clusters that, despite their economic significance, faced weak brand equity, inconsistent food safety standards, poor packaging, fragmented supply […]
Marketing and Branding Strategies for Mini-Textile and Leather Sub-Sectors under SEP
Under PKSF’s Sustainable Enterprise Project (SEP), Enroute developed and implemented marketing and branding strategies for microenterprises in the mini-textile and leather product sub-sectors across four districts. The assignment covered mini garments, hosiery, loom-based textiles, footwear, and leather goods – enterprises with strong local production capacity but weak commercial positioning: limited branding, poor packaging, low market […]
Awareness Campaigns and Water Entrepreneur Business Development Training under Shujola
Under Swisscontact’s Shujola project, funded by JT International SA, Enroute designed demand-generation campaigns and entrepreneur training to support a community-based water kiosk franchise model serving RMG worker communities in Chittagong, Gazipur, Savar, and Ashulia. A rapid consumer study in Narayanganj and Tongi identified key behavioural barriers around water quality awareness, willingness to pay, and travel […]
Market Development Interventions in Forward Markets of Selected Agro Sectors under Katalyst
Under Swisscontact’s Katalyst programme, Enroute implemented a market-systems assignment to reduce post-harvest losses in vegetables, farmed fish, and maize by improving packaging, handling practices, and commercial linkages. Working across Bogra, Jessore, Bhairab, and Mymensingh, the assignment covered 53 districts and 421 upazilas. For short-distance vegetable transport, Enroute developed eight improved bamboo basket prototypes and trained […]
Promoting ICT Freelancing for Youth Economic Empowerment under PRABRIDDHI
Under Swisscontact’s PRABRIDDHI Local Economic Development initiative co-funded by the Government of Bangladesh and Switzerland. Enroute planned, designed, and executed a two-day ICT Freelancing Youth Conference in Kushtia to expand sustainable livelihood opportunities for youth in the ICT freelancing sector. The conference brought together youth, policymakers, training institutions, and industry professionals as a platform for […]
Technical Support for Agricultural Production and Market Linkages Programme
Under an FAO programme on sustainable agricultural livelihoods and food and nutrition security, Enroute supported small and medium-scale producer groups to access urban markets in Dhaka while strengthening safe, diversified, and reliable food supply. The pilot linked producers with low-income communities in Duniapara and Bashantek under an Urban Poor Cash Transfer Programme. Enroute conducted rapid […]